Damart, the Bingley-based home-shopping company, raised more than £37,000 in 2017 for its three main charity partners: Breast Cancer Now, Heart Research UK and The Silver Line.
Damart held a series of product-led fundraising initiatives over the year which accounted for 94% of the proceeds raised for the charities. Fundraising initiatives included limited-edition clothing with the profits from sales donated to each charity respectively. For Breast Cancer Now, Damart created a pink vest campaign, modelled by Bosom Friends, a breast cancer support group based in West Yorkshire for women, to support Breast Cancer Awareness Month in October.
Damart also hosted several internal fundraisers for colleagues over the year, including a Christmas lunch for The Silver Line, a ‘Wear It Pink’ day for Breast Cancer Now and a charity walk for Heart Research UK. These fundraisers raised more than £2,400 for the charities in 2017.
Jo Phipps, Employee Engagement Advisor at Damart, said: ‘Our Damart colleagues have shown such generosity and determination to raise money for the three charities throughout the year. These results bring an encouraging start to our fundraising for 2018.’
Ben Phillips, Senior Marketing Manager at Damart, added: ‘We’re thrilled with the amount of money we have raised from both product-led and internal colleague initiatives. We are very proud to support these fantastic charities to help fund the vital work that they do and we have plenty more fundraisers and products planned to support them all in 2018.’
For more information about Damart visit www.damart.co.uk