Damart, the Bingley-based home-shopping company, is opening its doors and welcoming elderly members of the local community to an afternoon tea at its head office as part of its support of The Silver Line, the free confidential helpline for the elderly to help prevent isolation and loneliness.
In addition, Damart is hosting a series of activities during Silver Week (13th-19th May), to help raise awareness and funds for the charity. Staff will participate in a Royal Wedding Bake-Off, a crossword challenge and tannoy bingo, all to raise money for The Silver Line.
Ben Phillips, Senior Marketing Manager at Damart, said: “The Silver Line runs a 24-hour helpline which receives over 10,000 calls every week and more than half of those callers say they have literally no-one else to talk to. It’s a charity we feel passionately about supporting so, as well as raising funds though silver charity garments and initiatives throughout the year. For this year’s dedicated Silver Week we wanted to have a little fun and bring staff and the community together.
“Getting out and meeting new people can be daunting, but we have so many interesting people with amazing experiences right on our doorstep, so this year we’re asking people to bring an item of memorabilia, to act as conversation starters.”
For more information about Damart visit www.damart.co.uk
For more information about The Silver Line and how to participate in the Silver Week visit www.thesilverline.org.uk/silver-fundraising/