Damart is tickled pink for Breast Cancer Now

For the fifteenth year running, Yorkshire-based fashion retailer, Damart, is taking part in ‘Wear it Pink’ day on Friday (19 October).

Staff based at the company’s headquarters in Bingley and warehouse in Steeton are showing their support with bold and colourful fuchsia outfits and accessories in support of Breast Cancer Now, the UK’s largest breast cancer charity.

Jo Phipps, Employee Engagement Advisor at Damart said: “Wear it Pink Day is always an enjoyable and fun day, it’s great to see such a huge sense of team spirit amongst the team and knowing that we are supporting and raising awareness for such a great cause makes the day even better.’’

Damart’s Head of E-commerce, Ben Phillips said: “Most of our customers are women over 50 who are most at risk of being affected by breast cancer which is why we are always keen to support the partnership and fundraise for the charity in any way we can. Over the past fifteen years we have raised over £200,000 for Breast Cancer charities by taking part in events like this and through sales of our charity Pink Vest.’’

This year, Damart’s pink vest was modelled by members of Doncaster Life After Breast Cancer Support, a breast cancer support group based in Doncaster for women who currently have or have previously had breast cancer. The main campaign message is designed to encourage people to live a happy and positive life after a breast cancer diagnosis.

Damart’s limited-edition pink vest comes in sizes XS-2XL, with the sleeveless vest design priced from £17 and the short-sleeved t-shirt design priced at £19. A £4 donation will be made to Breast Cancer Now from the sale of each item, contributing to the charity’s mission to stop women dying from breast cancer by 2050.