Bingley-based over-50s fashion retailer, Damart, has donated £5,000 to The Silver Line, the free confidential helpline for older people to help prevent isolation and loneliness, from its charity foundation, On Senior’s Side.
The foundation, which was set up at the end of 2018, provides financial support to registered organisations focused on helping senior citizens. So far, On Senior’s Side has made two donations to UK charities, The Alzheimer’s Society and The Silver Line, and has made 15 donations internationally.
The £5,000 donation to The Silver Line will contribute to the cost of answering calls made to the charity, helping to ensure that as many calls as possible are answered.
Jo Phipps, Damart’s Colleague Engagement Advisor, said: “As a business, we’re passionate about supporting seniors and so we’re delighted to announce that On Senior’s Side’s second UK donation has been made to The Silver Line.
“We have partnered with the charity for the past few years and have witnessed the vital work that they do to help tackle loneliness with older people, an issue that really resonates with our core customer-base.”
Nina Gopal, Director of Income at The Silver Line, said: “We’re thrilled to receive the donation from Damart’s charity foundation, On Senior’s Side. Our call volumes are increasing by 10% each month, reflecting how well our charity is regarded and valued by older people. We rely entirely on donations to ensure that calls made to us are answered, and so we really are thankful to Damart’s On Senior’s Side foundation.”
For more information about Damart visit www.damart.co.uk
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