Online fashion brand Damart is showing its support for the UK’s leading breast cancer charity, Breast Cancer Now, with the launch of its new limited edition fuchsia pink vest. With £5 from the sale of each pink vest going to the charity, this thermal vest is the ideal way to keep warm and support life-saving breast cancer research.
With its pretty lace detailing, this fuchsia vest is perfect for layering, while the longer length makes it ideal for wearing with your favourite pair of jeans to add a splash of colour to your outfit. A must-have for anyone who wants to help Breast Cancer Now achieve its aim that by 2050, everyone who develops breast cancer will live. The vest will be on sale from September ahead of Breast Cancer Awareness Month in October.
Damart’s pink vest comes in sizes 8-28 and is priced from £17. A £5 donation will be made to Breast Cancer Now from the sale of each item, contributing to the charity’s mission to stop women dying from breast cancer.
Damart’s 2019 pink vest is modelled by a Damart member of staff who has experienced breast cancer, and members of a breast cancer support group based in West Yorkshire for women who currently have, or have previously had breast cancer. All the ladies wanted to be involved in the campaign to help raise funds for Breast Cancer Now’s vital research.
Breast Cancer Now is encouraging the TLC message: touch, look, check – encouraging women to check their breasts regularly and educate themselves on how to spot the signs to promote early detection. Whether in the shower, when getting dressed or while watching TV on the sofa, the charity is urging women to make checking their breasts a part of their regular weekly or monthly routine.
Ends
For further information, photography or press samples please contact Bea Doyle or Katy Meehan at MCG PR 0113 307 0113 or email bea.doyle@mcg.agency or katy.meehan@mcg.agency
Note to editors
About Breast Cancer Now:
- Breast Cancer Now is the UK’s largest breast cancer charity.
- Breast Cancer Now’s ambition is that by 2050 everyone who develops breast cancer will live. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by the disease to fund research, share knowledge and find answers.
- Breast Cancer Now’s world class research is focused entirely on breast cancer. The charity supports nearly 450 of the world’s brightest researchers at more than 20 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.
- Breast cancer is still the most common cancer in the UK. Nearly 700,000 people living in the UK have experienced a diagnosis and one in eight women will face it in their lifetime. This year alone, more than 50,000 women will be told they have the disease.
- The UK still has one of the lowest breast cancer survival rates in Western Europe and every year around 11,500 women and 80 men die from breast cancer – that’s nearly 1,000 deaths each month. It’s time to act.
- Breast Cancer Now launched in June 2015, created by the merger of leading research charities Breast Cancer Campaign and Breakthrough Breast Cancer.
- For more information on Breast Cancer Now’s work, visit org or follow us on Twitter or on Facebook.
