[Staff wearing pink for the fundraiser]
Yorkshire-based fashion retailer, Damart, is raising funds for charity by taking part in ‘Wear it Pink’ day on Friday 18th October.
Colleagues across Damart’s two West Yorkshire sites are supporting Breast Cancer Now, the UK’s largest breast cancer charity, by sporting perfectly pink outfits and accessories for Wear it Pink Day. Colleagues will also be holding a raffle, playing tannoy bingo and hosting a pink-themed bake-off in a bid to raise funds.
Wear it Pink is a key fixture in the calendar in support of Breast Cancer Awareness Month which takes place every October.
Damart has supported Breast Cancer Now for the past 17 years. To support Wear it Pink day, Damart colleagues in both the Bingley headquarters and the warehouse in Steeton are donating £1 to the charity to wear it pink for the day.
Jo Phipps, Employee Engagement Advisor at Damart said: “Each year everyone shows such enthusiasm with their outfits and it creates a great energy around the office. While it is a fun day, it also reminds our colleagues of the importance of breast cancer awareness and is a great way to raise money for Breast Cancer Now.”
Damart’s Online Merchandise Manager, Claire Brown, said: “We are always so proud of our partnership with Breast Cancer Now and have been raising funds for the charity for 17 years. Most of our customers are women over 50, with research showing that this demographic is most susceptible to breast cancer. It’s also really important to us to do what we can to raise awareness of the TLC campaign – touch, look, check – which underpins this light-hearted activity for Wear it Pink day.”
Damart has raised more than £200,000 for Breast Cancer Now via their annual Pink Vest campaign, donating £5 from the sale of each limited-edition vest to the charity. This year was the very first time that a Damart colleague starred in the brand’s Pink Vest campaign.
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For more information, please contact MCG. Email carys.barker@mcg.agency or natalie.ashen@mcg.agency or call 0113 307 0113.
Note to editors
About Breast Cancer Now:
- Breast Cancer Now is the UK’s largest breast cancer charity.
- Breast Cancer Now’s ambition is that by 2050 everyone who develops breast cancer will live. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by the disease to fund research, share knowledge and find answers.
- Breast Cancer Now’s world class research is focused entirely on breast cancer. The charity supports nearly 450 of the world’s brightest researchers at more than 20 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.
- Breast cancer is still the most common cancer in the UK. Nearly 700,000 people living in the UK have experienced a diagnosis and one in eight women will face it in their lifetime. This year alone, more than 50,000 women will be told they have the disease.
- The UK still has one of the lowest breast cancer survival rates in Western Europe and every year around 11,500 women and 80 men die from breast cancer – that’s nearly 1,000 deaths each month. It’s time to act.
- Breast Cancer Now launched in June 2015, created by the merger of leading research charities Breast Cancer Campaign and Breakthrough Breast Cancer.
- For more information on Breast Cancer Now’s work, visit org or follow us on Twitter or on Facebook.
