[From left to right: Melanie Holdsworth, Karen Emmott, Karen Cox from Damart, Emma Walch and Lesley Lewis modelling Damart’s pink vest]
Yorkshire-based fashion retailer, Damart, has enlisted the help of five local women to model its charity vest as part of its latest campaign to raise funds for Breast Cancer Now.
The volunteer models included a Damart colleague, Karen Cox, who has worked at the company for six years and has personal experience of breast cancer. Karen’s involvement in Damart’s charity campaign represents the first time a colleague at the business has featured in its catalogue. The other four volunteers are part of Bosom Friends, a Bradford-based support group for those affected by breast cancer.
Damart’s pink vest comes in sizes 8-28 priced from £17 and is available to buy now from Damart’s website. A £5 donation will be made to Breast Cancer Now from the sale of each item, helping the charity fund world-class breast cancer research and life changing support for those affected by the disease.
The volunteers modelled the pink vest and will appear on Damart’s website, in their catalogues and on their social media channels. Alongside modelling the vest, the volunteers shared their personal experiences of being diagnosed with breast cancer to help spread the breast awareness message. Their stories feature in a video which is hosted on Damart’s website and Facebook page.
The campaign will run throughout October’s Breast Cancer Awareness Month. Throughout the month, Damart is putting flyers into parcels with information from the charity on how to be breast aware and the signs and symptoms of breast cancer to look out for.
Damart’s Online Merchandise Manager, Claire Brown, said: “It was so inspiring working alongside five women who were so open, sharing their personal stories of breast cancer to help raise awareness. It really highlighted the importance of being aware of the symptoms, something I hope our colleagues, friends and customers can take away from this campaign. We are really proud to have Karen feature in the campaign, the first Damart colleague to take part in a shoot like this.
“We are really pleased to be raising vital funds for Breast Cancer Now during Breast Cancer Awareness Month.”
Sarah Canniford, Head of Account Management at Breast Cancer Now, said: “We would like to say a big thank you to Damart and the wonderful women who have spoken so openly about their individual experiences with breast cancer. The money raised this October will help us to provide life-changing support for those living with the disease and help fund vital breast cancer research.
“Breast cancer is the most common cancer in the UK. One in eight women in the UK will face it in their lifetime.
“Breast Cancer Now provides specialist support and information for those living with the physical and emotional impact of breast cancer, as well as funding world-class research to improve prevention, detection and treatment for all those affected by the disease. Without the generosity of companies like Damart we simply could not continue to fund this crucial research and support.”
In April 2019, Breast Cancer Care and Breast Cancer Now merged to create the UK’s first comprehensive breast cancer charity, united around the shared ambition that by 2050 everyone who develops breast cancer will live, and be supported to live well.
To find out more about the signs and symptoms of breast cancer visit breastcancernow.org/tlc
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For more information or high-res imagery, please contact MCG. Email carys.barker@mcg.agency or katy.meehan@mcg.agency or call 0113 307 0113.
Notes to Editors:
About Breast Cancer Care and Breast Cancer Now:
- Breast Cancer Now is a working name of Breast Cancer Care and Breast Cancer Now, a charity registered in England and Wales (1160558) and Scotland (SC045584).
- Breast Cancer Care and Breast Cancer Now have merged to create one charity for everyone affected by breast cancer – united by the shared ambition that, by 2050, everyone who develops breast cancer will live, and be supported to live well.
About Breast Cancer Care:
- Breast Cancer Care is the only specialist UK wide charity providing support for women, men, family and friends affected by breast cancer. We’ve been caring for them, supporting them, and campaigning on their behalf since 1973.
- Today, Breast Cancer Care continues to offer a unique range of support including reliable information, one-to-one support over the phone and online from nurses and people who’ve been there. They also offer local group support across the UK.
- From the moment someone notices something isn’t right, through to their treatment and beyond, Breast Cancer Care is there to help anyone affected by breast cancer feel more in control.
- For care, support and information from day one, call Breast Cancer Care free on 0808 800 6000 or visit breastcancercare.org.uk. Follow us on twitter, facebook or Instagram
About Breast Cancer Now:
- Breast Cancer Now is the UK’s largest breast cancer charity, funding world class research focused entirely on breast cancer. The charity is determined to stop women dying from the disease, working in a new, collaborative way and bringing together all those affected by the disease to fund research, share knowledge and find answers.
- Breast Cancer Now supports nearly 380 of the world’s brightest researchers at 31 locations across the UK and Ireland. Together, they’re working to discover how to prevent breast cancer, how to detect it earlier and how to treat it effectively at every stage so we can stop the disease taking lives.
- The UK still has one of the lowest breast cancer survival rates in Western Europe and this year alone around 11,500 women will lose their lives. It’s time to act.
- For more information on Breast Cancer Now’s work, visit breastcancernow.org or follow us on Twitter or on Facebook.
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