With temperatures falling and winter just around the corner, thermal expert Damart has launched an exciting new TV advertising campaign showcasing its Thermolactyl* thermal collection, designed to keep you cosy and warm.
With the straplines ‘Get Your Cosy On’, ‘Get Your Toasty On’ and ‘Get Your Snuggly On’ the 30 second ads are running during popular TV shows on ITV, ITV Breakfast and Channel 4 across Granada and Yorkshire networks – Damart’s heartland.
The campaign features key pieces from the company’s thermal collection including a bright red coat, sparkly jumper, fashionable knitwear and jeans – all using Damart’s thermal textile intelligence for keeping snuggly and warm.
Damart’s Head of Marketing, Michelle Cording said: “Damart has a great, fashionable thermal collection which includes a range of products and is not just about base layers. We want to remind people what we have to offer as the weather cools down and show how they can snuggle up and be lovely and cosy at home this winter. Our thermals are known for being the best on the market when it comes to keeping you toasty and warm, but not too warm.
“The campaign is bright and modern and aimed at attracting new customers who haven’t previously discovered our brand and our clever thermal technology.”
The TV adverts will run from 6am – 12 midnight, October 1 – November 22 and will be supported by brand ads in regional newspapers and re-purposed for social media platforms.
The campaign has been created by HOME and the media buying agency is MediaCom.
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For further information, please contact Carys Barker carys.barker@mcg.agency or Natalie Ashen Natalie.ashen@mcg.agency
*Thermolactyl was invented by Damart almost 70 years ago and works by providing lightweight insultation against the cold and is worn by fashionistas and North Pole explorers alike.
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