I’m Francesca and I’ve been working at Damart for about 3 years as a Marketing Manager.
I’m responsible for the planning and execution of promotional strategies, mailing plans and testing plans for specific customer segments, such as New Senior and Digital customers.
As part of my job I work closely with our copywriter, designers, agencies and product team to promote our products and services to existing customers via leaflets, catalogues and mailings packs, and tempt them to place an order thanks to our promotions and incentives.
Focusing on engaging with our younger and digital clients has meant that I could lead on the offline marketing plans, but also work collaboratively with our ecommerce team to ensure a consistent multichannel approach through the website, emails and social media.
The last year at Damart has been very exciting as we are progressing our digital transformation and brand modernisation. I have been enthusiastic to get involved in our ’10 Years Younger’ project and lead on promotional testing plans to modernise our communications to retain and engage our younger and new customers, in preparation for our future pipeline.
On top of that I am also accountable for the promotion of Credit across all channels and to all customers, enticing customers to open a Damart Personal Account and continue to use it as a preferred payment method, with the aim of increasing customers loyalty and growing the company’s demand and interest income. I have the opportunity to work daily with teams across the business, especially the Credit and IS teams to develop new credit products that will keep us up to speed with the customers’ needs and competitors’ offers.
My past marketing experience has been in completely different private and public sectors, and I find it very interesting to work in the fashion world, for a company that puts a lot of effort in innovation and customer care. I love working for a company with a family feel, an approachable and encouraging leadership team and values of truly putting customers first. However the main thing I enjoy about working here is the friendly and supportive colleagues, many of whom I now consider friends.
My biggest passions are painting, dancing, organizing events and travelling to experience new cultures, sights and arts around the world.
With a 9 and a 4 year old, I don’t get much spare time but when I do I enjoy reading, watching TV series with my hubby and catching up with friends.
And of course, with my Italian heritage, I can’t live without a good plate of pasta!