OUR BRAND PILLARS
AN UNBEATABLE COMBINATION OF STYLE & COMFORT
Offer up-to- date products to make our customer feel stylish and comfortable, so she can look and feel great
PASSION FOR THE 55+ WOMAN
Our priority is for the 55+ woman, understanding her needs by making sure we always listen to her, respect her, value her and delight her.
AN OBSESSION WITH QUALITY
Create beautifully cut clothing for a flattering fit, in quality easy care fabrics, that are made to last.
TEXTILE INTELLIGENCE
Constantly seek innovative fabrics to enhance the look, comfort and well-being of our customers.
OUR HISTORY
1957
The First Damart Store
Opening of the First Damart Store in Paris
1959
Tested to Minus 40 degrees
In 1959 Damart’s Thermawear was tested in temperatures as low as minus 40 degrees during an international expedition, 200 miles inside the Arctic Circle!
1964
Damart launched in the UK
Damart launched in the UK, opening their headquarters in Bingley, West Yorkshire
1979
Creation of Jours Heureux
Creation of Jours Heureux, the food-lovers name for sweet and savoury specialities in France.
1985
Damart at the North Pole
A French explorer crossed the ice on foot to reach the North Pole, facing temperatures of – 60oC wearing Damart thermals!
1991
La Maison du Jersey
Damartex purchased La Maison du Jersey, the Group’s brand for elegant ready-to-wear.
1992
Sédagyl
Creation of Sédagyl, a brand devoted to personal & household equipment
2010
Afibel
Damartex purchased Afibel (Afibel & Delaby trading brands), a leading mail order specialist for women over 50 years.
2013
Coopers Of Stortford
Damartex acquired Coopers Of Stortford.
2016
Vivadia
Damartex acquired the Vivadia senior market place
Xandres
Damartex acquired Xandres, Belgium company specialized in the premium textile distribution.
3Pagen
Vitrine Magique
