Damart, the Bingley-based home-shopping company, raised more than £19,000 in 2018 for its three main charity partners: Breast Cancer Now, Heart Research UK and The Silver Line, as well as donating funds to local mental health charity, The Cellar Trust.
The fundraising efforts which amounted to almost £20,000 were driven by a mixture of initiatives: from product-led donations to internal fundraising drives and local events.
One of the key charity campaigns held by the Bingley-based fashion brand was in support of Breast Cancer Now, the UK’s leading breast cancer charity. Damart created a special limited-edition “pink vest” which was modelled by members of a Yorkshire-based breast cancer support group for women who had experienced breast cancer. Profits from the sale of the vest went to the charity to help support life-saving breast cancer research.
For Heart Research UK, the Leeds-based national heart charity, Damart created a ‘Healthy Hearts cookbook’ to help raise funds for, and awareness of, the charity’s work.
Damart also hosted several internal fundraisers with colleagues over the course of 2018, including an afternoon tea for elderly members of Damart’s local community and inviting colleagues to ‘Wear It Pink’ for Breast Cancer Now as part of their nationwide initiatives during Breast Cancer Awareness Month in October. These fundraisers raised more than £2,400 for the charities in 2018.
The Cellar Trust has also received a donation from the retailer to help fund support for people facing mental health challenges across Bradford, Airedale, Wharfedale and Craven.
Jo Phipps, Employee Engagement Advisor at Damart, said: ‘Our Damart colleagues always show such generosity and willingness to raise money for our chosen charities. These results bring an encouraging start to our fundraising for 2019.’
Ben Phillips, Head of Ecommerce at Damart, added: ‘We have always been very proud to support these fantastic charities to help fund the vital work that they do. It is important to us to support a mixture of national and local charities as they make such valuable contributions to the lives and communities of both our colleagues and our customers.’
ENDS
For more information please contact Bea Doyle at MCG PR on 0113 307 0113 or email bea.doyle@mcg.agency
