With the cold weather on its way, Damart UK is launching its first national TV campaign in over six years which will focus on their new AW21 Thermolactyl collection.
Damart is a household name in France, and is famous for developing and patenting Thermolactyl, a unique man-made fibre now renowned for its ability to provide warmth without lots of bulky layers.
The finished ad which will be aired across channels including ITV, Channel 4 and Sky from early October, is a clean and simple creative introducing Damart’s Thermolactyl range benefits, with a script tapping into that warm feeling we get from being cosy when the weather starts to turn.
Michelle Cording, Head of Marketing at Damart, said: “We are excited to be launching our first national TV advertising campaign in over six years to introduce our innovative new Thermolactyl collection.
“It was great to team up with strategic marketing agency, HOME and media buying agency MediaCom North, who both have a wealth of experience in TV and understanding of the sector and our target audience. We’re delighted with how the campaign has shaped up and are confident that it will help us to drive sales in the UK, as well as resonating with both our current and target customers.”
The exciting new collection comprises of a thermal padded longline parka (from £119) with a statement oversized hood, set to be a best-seller for the brand, along with a selection of fashion-led thermal knits (from £35), perfect for embracing the outdoors this coming season. The collection taps into the latest trends with a series of check pieces including a pair of 7/8 check trousers (from £35) and a gorgeous check scarf (£19).
Damart UK’s national ad can be viewed here
ENDS
For further information please contact Sophie Hayes at sophie.hayes@mcg.agency or call 0113 307 0113
