Thermal expert, Damart has seen sales of its iconic Thermolactyl* clothing rise sharply as people prepare to keep warm this autumn and winter.
Sales of its famous** thermals are already up more than a third on this time last year and the company has doubled its stock levels as it prepares for a further increase in orders as it get colder over the coming months.
Alyson Taggart, Product & Publications Director at Damart said: “It’s only the start of the season and already we’ve seen a significant uplift in thermal orders as people start to look at different ways to keep warm this winter in the face of rising energy bills. We had anticipated this and have doubled our stock of thermals across the range from base layers to coats, jumpers, trousers and shoes.”
Damart, which is known for its innovation, invented Thermolactyl 70 years ago. It works by providing lightweight insulation against the cold and is worn by families, outdoor workers, fashionistas and North Pole explorers alike.
The company has an extensive Thermolactyl collection including base layers, jeans, nightwear, knitwear, boots and coats. There is also a base layer for children and babies, so the whole family can keep warm.
“We are ensuring that our call centres and warehouse are geared up to cope with the increase in demand for our thermals. Our teams can also offer advice on which grades are suitable for different situations – information which can also be found on our website.
“We are also aware that some people may be in crisis this winter and we are working with local charities to donate thermal base layers and clothing to those most in need as the cold weather sets in.”
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Photo caption: Damart Family Thermals collection
*Thermolactyl was invented by Damart almost 70 years ago. It works by providing lightweight insultation against the cold
**Damart thermals have been worn by arctic explorers and are even mentioned in a James Bond book and worn by public figures including Princess Diana, Esther Rantzen and Jilly Cooper
Notes to editors
Interview/filming opportunity: if you would like to talk to someone at Damart about how the company is gearing up for the increase in thermal sales and how thermals work, please contact natalie.ashen@mcg.agency or ruby.mcauliffe@mcg.agency or call 0113 307 0113
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