Bingley-based home shopping giant, Damart topped off its support for Breast Cancer Awareness Month by providing outfits for Bradford’s Bosom Friends’ fund-raising fashion show which took place in October.
After a break of two years, the 28th annual fashion show took place at Bradford Grammar School and featured more than 20 women, who have or have had breast cancer, modelling the latest fashions and raising money for Bosom Friends – a self-help and support group for women who are living with or beyond breast cancer.
Bosom Friends Secretary, Liz Carrington said: “We are so grateful to Damart for giving us some lovely outfits for our models, they have been a great supporter of the group and the show for some 20 years and we couldn’t put it on without the generosity of companies like them.
“Whilst this is usually our biggest fundraiser of the year, the main aim of the show is to give women, who are living with or beyond breast cancer, an opportunity to look good and feel great, strutting their stuff on the catwalk before an enthusiastic audience of 500.”
Damart has been a long-standing supporter of Breast Cancer Awareness Month in October and each year launches a range of pink autumn clothing including socks, slippers, tops and pyjamas with £5 from the sale of each product going to the UK’s leading breast cancer charity, Breast Cancer Now.
Head of Ecommerce and Marketing at Damart, Ben Phillips said: “Many of our customers and colleagues have been touched by breast cancer and we have a long history of supporting Breast Cancer Awareness Month, raising more than £250k over the years for Breast Cancer Now, as well as supporting local groups like Bosom Friends and providing support and advice to customers and colleagues alike. And we were delighted to top off a busy month of education and fund-raising by supporting this inspiring fashion show.”