L-R: Tracy Harvey (Managing Director, Harveys of Halifax), Claire Gilbert (Damart Sales Advisor), Tracey Cousins (Digital and PR Marketing Manager, Damart)
Fashion retailer Damart has celebrated the opening of its latest concession within Harveys of Halifax, marking another milestone in its continued retail expansion.
Customers were invited to browse Damart’s latest Autumn/Winter collection, enjoy complimentary drinks and a special opening offer at the launch event.
Damart’s latest concession features a carefully selected range of womenswear, nightwear and thermals – curated with its customer in mind and showcasing the brand’s commitment to style and comfort. Customers can browse bestselling styles from water repellent ‘Rain Bouncer’ coats and padded parkas to ‘Secret Stretch’ trousers with discreet comfort stretch waistbands and super soft thermals with feminine lace detail. The range also includes stylish knitwear, jeans, blouses, tops and cosy nightwear, giving shoppers plenty of ways to update their wardrobe for the colder months.
The Harveys concession marks the latest step in Damart’s ongoing retail expansion, following recent openings in Atkinsons of Sheffield and through partnerships with British Garden Centres and Unique U stores across the UK. Damart’s retail rollout shows no sign of slowing, with its next concession set to open in Banburys, Barnstaple, later this year.
Tracey Cousins, PR and Digital Marketing Manager at Damart, said:
“We’re thrilled to have opened our latest concession in Harveys of Halifax. Harveys has such a strong reputation for quality and personal service, which aligns closely with our own values. The opening has given us another fantastic opportunity to meet customers face to face, showcase our latest collections, and provide the comfort, style and innovation Damart is known for.
It was wonderful to welcome so many new shoppers and introduce them to the Damart brand. Connecting with customers in person and hearing their feedback first-hand was a real highlight. Our expansion into more regional stores this year has been incredibly positive, and we’re excited to keep strengthening those local relationships as we grow”.
Tracy Harvey, Managing Director, Harveys of Halifax added
“We’re very excited to be introducing a new Damart concession to Harveys this season. The collection offers an impressive variety of stylish, high-quality pieces that combine comfort, great value and thoughtful design. Damart brings something fresh to the store, offering well-made, wearable fashion that really resonates with Harveys’ customers.
As Harveys continues to evolve its mix of brands, Damart is a perfect fit. The team has been fantastic to work with, and we’re confident this partnership will add something special to the shopping experience in Halifax”.
- Ends –
About Damart:
With a wardrobe designed for women aged 55+ and their lifestyle, the new Autumn/Winter collection from Damart has been created using its 70 years of expertise and product innovation. From feminine thermal tops and great fitting jeans to fantastic coats that are warm and effortlessly stylish, Damart is bringing style and comfort to women like you.
