L-R: Amanda Elliott (Damart Area Manager), Carol Spires, (Damart Sales Advisor), Claire Anderson (Banburys Marketing Manager)
Fashion retailer Damart has celebrated the opening of its latest concession within Banburys of Barnstaple, bringing its much-loved womenswear, innovative thermals and new season collections to shoppers in Devon.
To mark the opening, customers were invited to a special new season launch event at the iconic Devon department store, which celebrated its 100th birthday last year. Customers enjoyed complimentary drinks and a free gift with purchase while discovering the new collection and meeting the in‑store team.
Damart’s latest concession features a wide range of womenswear, nightwear and thermals – curated with its customer in mind and showcasing the brand’s commitment to style and comfort. Customers can browse bestselling styles from water repellent ‘Rain Bouncer’ coats to ‘Secret Stretch’ trousers with discreet comfort stretch waistbands and denim in a range of flattering fits. The range also includes stylish knitwear, blouses and tops, with the new collection offering an injection of uplifting colour to take customers into the spring months.
The opening of the Barnstaple concession forms part of Damart’s continued investment in retail, following a series of new store‑in‑store locations across the UK. The brand looks forward to strengthening its presence on the high street and offering even more opportunities for customers to connect with the Damart brand.
Alison Fisher, Trading & Merchandise Planning Director at Damart said:
“We’re thrilled to have opened our latest concession within Banburys of Barnstaple. Banburys is a well‑loved independent department store with a loyal customer base, and we’re proud to now offer our latest collections – including our new Spring/Summer range – to residents and visitors in North Devon.
“The opening has given us a fantastic opportunity to meet customers face to face, showcase our latest collections and provide the comfort, style and innovation Damart is known for.”
Natasha White, Store Manager at Banburys of Barnstaple, added:
“We’re delighted to welcome Damart to Banburys this season. The collection brings high-quality pieces, with thoughtful design combining comfort, value and style, which we know will really resonate with our customers.
“The launch event was a fantastic way to introduce shoppers to the brand, and the response so far has been extremely positive. We’re excited to have Damart as part of our offer here at Banburys and are confident this partnership will add something special to the shopping experience in Barnstaple.”
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For more information and photography, please contact damart@thephagroup.com
About Damart:
With a wardrobe designed for women like us and their lifestyle, the new Spring/Summer collection from Damart has been created using its 70 years of expertise and product innovation. From feminine thermal tops and great fitting jeans to fantastic coats that work whatever the weather, Damart creates clothing ranges to give women the confidence to own every occasion.
