L-R: Amanda Elliott, Area Manager at Damart, Sarah Gillette, Cashier Manager and Louise Holley, Supervisor at Leekes.
Fashion retailer Damart celebrated the opening of its latest concession within Leekes Llantrisant, bringing much-loved womenswear, nightwear, thermals and new season collections to shoppers in South Wales.
To mark the opening, customers were invited to a launch event on 1st April at the popular department store, where they enjoyed a welcoming in-store experience, including a complimentary drink, 20% off their purchases and a chance to enter an Easter ‘lucky dip’.
The concession features a wide range of womenswear, nightwear and thermals – thoughtfully selected with its customer in mind and reflecting the brand’s commitment to style and comfort.
Customers can browse bestselling favourites as well as innovative Rain Protect outerwear, designed to be waterproof, windproof and breathable for reliable comfort in all weather conditions. The range also includes stylish blouses and tops, with seasonal colours perfect for the spring months.
The opening of the Llantrisant concession reflects Damart’s continued investment in retail, following a series of new store-in-store locations across the UK. This latest addition means the brand continues to strengthen its presence on the high street and create more opportunities for customers to engage with Damart in person.
Alison Fisher, Trading & Merchandise Planning Director at Damart, said:
“We were delighted to open our latest concession within Leekes Llantrisant. Leekes is a well-loved destination for shoppers in the region, and we were excited to bring our collections to customers in South Wales.
“The launch gave us a fantastic opportunity to connect with customers, showcase our latest styles and share the comfort, quality and innovation that Damart is known for.”
Jo Littlejohn, Buying & Merchandising Director at Leekes, said: “We’re delighted to welcome Damart to our Llantrisant store and look forward to offering our customers their range of comfortable and stylish clothing, perfect for the season ahead. Known for combining quality, innovation and everyday wearability, Damart is a great addition to our store, and we’re pleased to introduce their collections to our customer base”.
ENDS
For more information and photography, please contact damart@thephagroup.com
About Damart:
With a wardrobe designed for women like us and their lifestyle, the new Spring/Summer collection from Damart has been created using its 70 years of expertise and product innovation. From feminine thermal tops and great fitting jeans to fantastic coats that work whatever the weather, Damart creates clothing ranges to give women the confidence to own every occasion.
