My name is Janet and I am the Range Manager on the Homewear (nightwear, lingerie) and Footwear department, I joined the company 10 years ago and I have been in the fashion/mail order business for 25 years.
The range manager’s role is to develop a range that will see year on year growth across all the trading channels, to achieve this I need to come up with new strategies that will modernize the offer and keep the range looking fresh, interesting and new for our customers, giving the customer the best experience is our number one priority. This can be done by the selection of new products or changing the way we sell the product on the page or on the web.
I work with many other teams across the business including merchandise, creative, recruitment, web and the International teams, this makes the job really interesting working with all the different areas all with the same goal to keep our active customers happy, but also finding ways to attract that new younger customer to come and shop with us.
There is nothing better than when a new catalogue has been mailed out to our customers and we get the results, after all these years it’s still a great feeling when your products are the best sellers and you know the customer loves what you are doing.