Digital Marketing Manager

Commercial Marketing
Head Office Bingley
Posted 2 months ago

The Digital Marketing Manager will have a key role within the Marketing Team and the successful candidate will have ample opportunity for development and exposure across the business. We believe that our colleague lead working style is what sets us apart and we have some colleagues who have been with us for over 40+ years. Therefore, we want to give you the chance to speak to us about your own personal journey and what you’re looking for in your next role, whether that’s work-life balance, compensation package or career progression.

 

Benefits:

· Hybrid working opportunity

· Free onsite parking

· Subsidised onsite canteen

· Team socials

· 50% Damart colleague discount & other retail discounts

· Monthly staff sales

· Development pathways & progression opportunities

· 31 days annual leave (including bank holidays)

 

About the Role

 

The Digital Marketing Manage will be passionate about all things digital and will be responsible for the delivery of the online sales plans through direct management of all digital marketing initiatives and ongoing website optimisation.

 

You will be confident with web analytics and continuously look for innovative ways to grow the online business and recruit new customers, as well as engage existing customers to the website via digital marketing media.

 

Responsibilities:

· Full responsibility for managing and identifying new digital customer generation, including PPC, SEO, display & remarketing and paid social media to deliver new customer targets in terms of new customer volume and cost per acquisition.

· Working alongside the recruitment manager and insight team to identify LTV by activity and form spend strategy based on a combination of volume vs. customer quality.

· Closely working with the web shop and retention team to ensure a clear strategy from recruitment to 2nd Order activation.

· Develop digital channel activity for customer retention; define spend, targeting and mechanics by channel to support customer repeat orders.

· Work with our attribution partner and technology to ensure optimum spend and return to satisfy both our brand awareness, recruitment, and retention objectives.

· Working alongside the wider commercial team, implement the trading calendar to ensure there is a dynamic and engaging customer plan, focusing on seasonality, content, and optimised offers / investment to maximise profitability.

· Provide reporting and analysis on weekly activity to the wider Commercial team to enable reaction to trade.

· Identify future opportunities / technologies to keep the company at the forefront of developments in digital marketing, thinking outside the box.

· Keep informed about changes to legislation and have responsibility for ensuring that all Damart customer campaigns are compliant and adhere to best practice.

 

Skills:

· Paid media experience with ideally hands on management.

· Strong analytical and data mindset; experience of turning data into strategic actions.

· Experience of working with and managing external agencies.

· Good MS Office skills – especially Excel & PowerPoint.

· Ability to use reporting software including Google Analytics.

· Experience of writing creative briefs for designers and copywriters.

· Excellent attention to detail.

· Excellent planning and time management skills.

 

If this role is of interest and you’d like to explore it further, you can arrange an informal and confidential chat with our recruitment team by emailing ukhrrecruitment@damart.com.

 

We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

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