Interim Head of Marketing

Commercial Marketing
Head Office Bingley
Posted 3 months ago

INTERIM HEAD OF MARKETING

 

Role – Lead the UK marketing function, working in close collaboration with the Heads of E Commerce and Insight.

Reports to – UK Managing Director Direct Reports – 5 Managers and their teams

 

Our colleague lead working style is what sets us apart and we have some colleagues who have been with us for over 40+ years. Therefore, we want to give you the chance to speak to us about your own personal journey and what you’re looking for in your next role, whether that’s work-life balance, compensation package or development.

 

Key Skills and Experience:

Essential

  •  Home Shopping experience essential, but ideally multi-channel.
  • Considerable knowledge of direct marketing techniques and customer file segmentation approaches gained in a medium to large multi-channel business:
  •  Customer recruitment and retention.
  •  Consumer marketing and mailings
  •  Promotions and Gifts
  •  Advertising and consumer communication
  •  Commercially savvy – P&L accountable.
  •  Budget planning – active contribution to annual business budget planning.
  •  Direct responsibility for Marketing budget planning and cost management. Managing a sizeable marketing expenditure Budget and maintaining oversight of the key external agency relationships.
  •  Experience of leading and driving multiple projects at a senior level.
  •  Hands on team leader skilled at managing a diverse team.
  •  A deliverer – someone who knows how to get things done.
  •  Experience of working within a matrix international organisation is desirable.

 

Key Priorities

  • Maintain the momentum in the team and ensure all the marketing initiatives are delivered on time and on budget.
  • Then feel free to challenge and bring fresh perspective.
  • To coach and lead the team and to also give an independent assessment on benchstrength, risks and opportunities.
  • Key UK business priority areas for focus:
  • Customer Segmentation – underway but needs fresh perspective and challenge.
  • Consumer credit – contribute to the modernisation plans.
  • Marketing plan modernisation – underway but needs fresh perspective.
  • Customer recruitment modernisation – underway but again needs fresh perspective
  • Change our World – continue to drive our CSR / sustainabiity agenda and initiatives.
  • To contribute and participate in Damart Group marketing / commercial projects which could also entail some limited travel to our parent company in Lille France.

 

Key Measures of Performance:

  • Customer and brand profitability
  • File power – Customer file health –a key business KPI
  • Budget control and delivery, measured by key business KPI of CDR
  • Customer LTV / activation / response rates / demand rates in line with company targets
  • Number of new customers and cost / investment

 

We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

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