INTERIM HEAD OF MARKETING

Role – Lead the UK marketing function, working in close collaboration with the Heads of E Commerce and Insight.

Reports to – UK Managing Director Direct Reports – 5 Managers and their teams

Our colleague lead working style is what sets us apart and we have some colleagues who have been with us for over 40+ years. Therefore, we want to give you the chance to speak to us about your own personal journey and what you’re looking for in your next role, whether that’s work-life balance, compensation package or development.

Key Skills and Experience:

Essential

Home Shopping experience essential, but ideally multi-channel.
Considerable knowledge of direct marketing techniques and customer file segmentation approaches gained in a medium to large multi-channel business:
Customer recruitment and retention.
Consumer marketing and mailings
Promotions and Gifts
Advertising and consumer communication
Commercially savvy – P&L accountable.
Budget planning – active contribution to annual business budget planning.
Direct responsibility for Marketing budget planning and cost management. Managing a sizeable marketing expenditure Budget and maintaining oversight of the key external agency relationships.
Experience of leading and driving multiple projects at a senior level.
Hands on team leader skilled at managing a diverse team.
A deliverer – someone who knows how to get things done.
Experience of working within a matrix international organisation is desirable.

Key Priorities

Maintain the momentum in the team and ensure all the marketing initiatives are delivered on time and on budget.
Then feel free to challenge and bring fresh perspective.
To coach and lead the team and to also give an independent assessment on benchstrength, risks and opportunities.
Key UK business priority areas for focus:
Customer Segmentation – underway but needs fresh perspective and challenge.
Consumer credit – contribute to the modernisation plans.
Marketing plan modernisation – underway but needs fresh perspective.
Customer recruitment modernisation – underway but again needs fresh perspective
Change our World – continue to drive our CSR / sustainabiity agenda and initiatives.
To contribute and participate in Damart Group marketing / commercial projects which could also entail some limited travel to our parent company in Lille France.

Key Measures of Performance:

Customer and brand profitability
File power – Customer file health –a key business KPI
Budget control and delivery, measured by key business KPI of CDR
Customer LTV / activation / response rates / demand rates in line with company targets
Number of new customers and cost / investment

We want to make sure no one is put at a disadvantage during our recruitment process. To assist you with this, we will reduce or remove any barriers where possible and provide additional support where appropriate.

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The information that you provide on this form and that obtained from other relevant sources will be used to process your application for employment. The personal information that you give us will also be used in a confidential manner to help us monitor our recruitment process. If you succeed in your application and take up employment with us, the information will be used in the administration of your employment with us and to provide you with information about us or third party via your payslip. We may also use the information if there is a complaint or legal challenge relevant to this recruitment process. We may check the information collected, with third parties or with other information held by us. We may also use or pass to certain third parties information to prevent or detect crime, to protect public funds, or in other ways as permitted by law. If you are unsuccessful, we will retain your details for a period of 6 months, should any other position become available we will contact you. At the end of the 6 month period your details will be securely deleted from our system. Please tick the box if you agree to the processing of sensitive personal data, (as described above), in accordance with our registration with the Information Commissioner.