DAMART,
DAMART COOL & COMFY FOR 70 YEARS
The Despature brothers’ family worked at the heart of the textile industry, in Roubaix, France. Together they created cosy underwear, from a synthetic fibre called chlorofibre. The innovation was extremely efficient in protecting against the cold, wet and rheumatism. In 1953, our iconic Thermolactyl was born.
A few years later, we introduced Thermolactyl to Belgium in 1959 and the UK in 1967. 70 years later, Damart is one of the only heritage brands still owned by its proud, founding family.
1953
Damart invented Thermolactyl, the firstever, thermal fabric.
1957
Damart was launched in Paris. Customers didn’t browse, store assistants consulted with each one individually before ordering their thermals. This was the start of building a unique customer relationship which is still part of our DNA.
1963
Henri Salvador released his famous song, and his image was used to promote Thermolactyl underwear: “Working makes you healthy, Thermolactyl keeps you healthy.”
1971
A pioneer in advertising. We launched a TV ad and its line became famous:
I’M NEVER COLD!
1982
During an official, winter trip to Tokyo, a journalist asked Princess Diana if she was cold. She answered, “I’m never too cold! I’m a walking ad for Damart underwear.”
1986
Damart led the way, creating Thermolactyl clothing for French explorer, Jean-Louis Etienne. He wore them on his expedition to walk to the North Pole in 60 days, in
temperatures of -60°C!
2008
By combining sport and comfort, we launched Damart Sport. A super technical range for running, hiking and snow sports.
2013
We made the news again with our first capsule collection, ‘COLOUR BLOCK Thermolactyl’. A series of collaborations with high profile designers and emerging fashion brands.
2017
Damart disrupted the shopping experience and launched a concept store in Lille, followed by our flagship store in Paris Châtelet. These promoted our highly technical innovations, including Perfect Fit, to sculpt and smooth curves, alongside Amortyl shock absorbing trainers.
2019
WE’RE NEVER TOO HOT!
Climatyl was launched, a new technology to keep women cool in the summer heat.
2020
REINVENTING DAMART 2025
We made sustainable fashion a priority and launched a plan to transform Damart’s image, style, model and processes.
2022
Damart are back on TV! Releasing another highly successful TV ad campaign.
2023
NEITHER TOO HOT NOR TOO COLD!
Evolutyl, is our latest innovation, introducing clever, heat regulating clothes.
