New research finds 9 in 10 women are embracing clothing innovations designed to keep them comfortable whatever the weather – from cooling fabrics to thermals with variable warmth gradings. More than half (52%) of Brits already own clothing from these categories, while 39% say they would consider buying them. Clothing made from light, breathable fabricsRead more
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As fashion trends to continue to evolve, shoppers are putting their comfort first above price, quality, and trendiness, according to latest research New research from fashion retailer Damart has shown that 62% of shoppers prioritise comfort when shopping for new clothes, while just 16% choose new clothing based on how fashionable it is. Price andRead more